New ads by Hotels.com play off the fact that people are always posting their vacation pictures on social media, making them look exotic and romantic. While you may tap ‘like’ you’re secretly wishing them ill will for having a good time.For the first time, Hotels.com is giving this ubiquitous but unspoken behavior a name – the “hate-like.” In a new campaign, ‘Be there. Do that. Get Rewarded.,’ launching in the US and UK, Hotels.com pokes fun at the social truth and offers people a solution to their travel envy.The spots feature Captain Obvious pointing out the painfully apparent reasons why you hate-like your friends’ vacation posts and remind you that Hotels.com can help you book brag-worthy trips of your own. In ‘Romance’ a woman in a bath tells her unseen significant other, after viewing a romantic beach photo, that romance isn’t dead. Pan out to see her husband on the toilet next to her, with Captain Obvious in the room as well, saying romance is dead there, so they should liven things up by booking their own trip.Rapper and DJ Lil Jon is out on an envy-inducing vacation of his own in one of the spots, ‘My Dream,’ where he is part of a plane passenger to Omaha’s dream trip, zip lining through a tropical forest (Lil Jon is apparently a zip line enthusiast).CreditsAGENCY: CPB CHIEF CREATIVE ENGINEER: Alex BoguskyEXECUTIVE CREATIVE DIRECTOR: Johan EghammerCREATIVE DIRECTOR: Quinn KathermanASSOCIATE CREATIVE DIRECTOR: Ryan ContilloASSOCIATE CREATIVE DIRECTOR: Donny BrunnerASSOCIATE CREATIVE DIRECTOR: Mike MotchASSOCIATE CREATIVE DIRECTOR: Austin MankeyCOPYWRITER: David CarrART DIRECTOR: Martins MillerCOPYWRITER: Dana BuckhornART DIRECTOR: Steph LanganCO-LEAD OF DESIGN: Adam SkaleckiDESIGNER: Karin Schwartz SENIOR STUDIO DESIGNER: Corey BladeDIRECTOR OF INTEGRATED PRODUCTION: Bryan SweeneyGROUP EXECUTIVE PRODUCER: Sloan SchroederGROUP EXECUTIVE INTERACTIVE PRODUCER: Dan CorkenINTERACTIVE PRODUCER: Mimi McCormickGROUP EXECUTIVE ART PRODUCER: Lisa LeeSENIOR ART PRODUCER: Rosie OlleroART PRODUCER: Antoinette RodriguezASSISTANT PRODUCER: Daniel ArnoneCONTENT CREATOR / D.P.: Jeffery GarlandEDITOR: Matt WadeGLOBAL ACCOUNT DIRECTOR: Christi ClarkMANAGING DIRECTOR: Helen JamesACCOUNT DIRECTOR: Fiorella JuarezACCOUNT DIRECTOR: Mia BedranACCOUNT SUPERVISOR: Alyssa FittererACCOUNT MANAGER: Noelle DemoACCOUNT MANAGER: Sam CrawfordJR ACCOUNT MANAGER: Giulia JolkPROJECT MANAGER: Courtney ReidPROJECT MANAGER: Emily EdwardsDIRECTOR OF BUSINESS AFFAIRS: Trisha RamdooASSOCIATE BUSINESS AFFAIRS MANAGER: Zach BrownBUSINESS AFFAIRS MANAGER: Calli Howard STRATEGY DIRECTOR: Kelly MertesdorfSENIOR STRATEGIST: Katie Sherman PHOTOGRAPHER: Robyn Van SwankPRODUCTION COMPANY: m ss ng p ecesCINEMATOGRAPHER (PRODUCTION CO): Damien AcevedoMANAGING PARTNER / FOUNDER (PRODUCTION CO): Ari KuschnirMANAGING PARTNER (PRODUCTION CO): Kate OppenheimMANAGING PARTNER (PRODUCTION CO): Brian LattEXECUTIVE PRODUCER / PARTNER (PRODUCTION CO): Dave SaltzmanEXECUTIVE PRODUCER (PRODUCTION CO): Edward GrannHEAD OF PRODUCTION: Rebecca DavisDIRECTOR: JJ AdlerPRODUCER: Greg JonesFINISHING / COLOR COMPANY: MPCCOLORIST (FINISHING / COLOR CO): Ricky GausisFLAME ARTIST (FINISHING / COLOR CO): Claus HansenMANAGING DIRECTOR (FINISHING / COLOR CO): Robert OwensPRODUCER (FINISHING / COLOR CO): Karena AjamianEDITORIAL COMPANY & CITY: COSMOSTREETEDITOR (EDITORIAL CO): Lawrence YoungPRODUCER (EDITORIAL CO): Kacie GomezHEAD OF PRODUCTION (EDITORIAL CO): Marie MangahasAUDIO MIX COMPANY & CITY: LIMEEXECUTIVE PRODUCER: Susie Boyagan and Kayla PhMIXER: Matt Miller SOCIAL VIDEO LINE PRODUCER: Alex VanNortwickANIMATOR: Andy Schulman