KP Snacks is supporting its popchips brand with a TV campaign that encourages viewers to 'Start Something Good'. The friendly gesture of sharing a bag of popchips is the catalyst for some changes between a frosty boss and her team, in the new campaign, created by St Luke’s. This is the brand’s first foray into television advertising since its debut in 2007.The film starts with three colleagues making the most of a break with a chat and a bag of popchips, when they walk smack bang into Janet – their unapproachable boss.Overcoming their reservations, they offer the popchips to Janet. Thanks to the great taste (and Janet’s preternatural ability to identify that they’re Popped Not Fried), it’s love at first crunch.Janet’s stern exterior melts away. Before we know it, all four colleagues are out on a bowling night, leading to Janet instigating an adventurous away day, which then becomes an annual event – and it comes back to a small act of sharing. The ad ends with the line ‘Start Something Good’.CreditsAdvertiser: KP SnacksBrand: popchipsClient: Kevin McNair, Marketing DirectorZoe Cashin–Howe, Feel Good Snacking ControllerJenny Blanco Barcia, Marketing ManagerMegan Fairhead, Assistant Brand ManagerCreative Agency: St. Luke’sCampaign title: “Start Something Good”Executive Creative Director: Richard DenneyCreatives Nathan Salf, Jake BeanChief Strategy Officer Dan HulseManaging Director Ed PalmerBusiness Lead Laura HarrisSenior Strategist Rob SandfordAccount Director Rob EvansAccount Manager Maisie LaCostaAgency Producer Jenny BusbyDirector: Molly MannersProduction company: Biscuit FilmworksMedia Planning & Buying: StarcomSound Engineer: Ben Leeves, Jungle Studios