The Fake News Stand|微电影|广告营销案例【ADGuider广告指南】

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假报摊

案例简介：错误信息的传播是一个真正的问题: 四分之一的美国人说他们在网上分享了宣传，3分之2认为 “假新闻” 影响了2016大选。为了让人们面对他们传播的错误信息，《哥伦比亚新闻评论》创建了假报摊。我们把互联网上耸人听闻的头条新闻放在看起来像真正报纸和杂志的封面上，然后在纽约市的一个售货亭分发它们。每个虚假出版物都包含一个插页，说明如何发现虚假新闻，促使人们质疑他们正在阅读的内容。

假报摊

案例简介：The spread of misinformation is a real problem: 1 in 4 Americans say they’ve shared propaganda online, and two-thirds believe “fake news” influenced the 2016 election. To confront people with the misinformation they’re spreading, the Columbia Journalism Review created the Fake Newsstand. We put sensationalized headlines from the Internet on the covers of what looked like real newspapers and magazines, and we distributed them at a kiosk in New York City. Each fake publication contained an insert that explained how to spot false news, prompting people to question what they were reading.