Supreme Security|短视频|广告营销案例【ADGuider广告指南】

最高安全

案例简介：描述客户的简报: Supreme Security 是一家私营国际公司，提供各种安全服务，包括进出和行李检查。在提供这些服务时，最高安全部门不断需要受过专门训练的人员: 通常在机场进行安全检查的专家。促销是针对他们的。描述促销如何从概念发展到实施: 在进行安全检查时，机场工作人员确实需要集中精力。我们想利用他们提高的意识，让他们在行李扫描仪上找到一份工作。这几乎可以免费完成: 许多最高安全部门的员工经常在路上，并定期接受目标受众的检查。最高安全部门为这些员工配备了金属栏杆，他们随身携带在手提行李中。加工成金属条是安全检查人员在行李扫描仪监视器中看到的书面工作。描述客户和消费者的成功促销，包括一些可量化的结果: 这一行动持续发生在国家和国际机场: 每天都有金属酒吧通过行李扫描仪走私。最终，最高安全部门能够毫无问题地填补空缺职位: 预算低于 5000 瑞士法郎，最高安全部门能够在两个月内招聘八名高素质员工。解释为什么促销方法与产品或服务最相关: 该行动专为目标受众量身定制: 每个在机场行李扫描仪上查看监视器的人都是潜在的最高安全雇员。该行动使这些人能够在工作地点直接接触。行动的成本很小: 最终只需要准备员工的手提行李。除此之外，只使用行李扫描仪本身的免费介质。这项工作确保了社会的关注: 安全检查人员定期打电话给他们的同事，向他们展示监视器上有趣的发现。口碑使最高安全性能够接触到更多的目标受众。

最高安全

案例简介：Describe the brief from the client: Supreme Security is a private international company that offers various security services - up to and including access and baggage checks. In providing these services, Supreme Security continually needs specially trained personnel: specialists who normally conduct security checks at airports. The promotion is meant to target them. Describe how the promotion developed from concept to implementation: When making security checks, the airport workers really need to concentrate. We wanted to exploit their increased awareness to make them a job offer that appears over the baggage scanner. This is able to be done almost cost-free: many Supreme Security employees are constantly on route and are regularly checked by the target audience. Supreme Security equips these employees with metal bars that they take with them in their hand luggage. Machined into the metal bars is the written job offer that the security check person sees in the monitor of the baggage scanner. Describe the success of the promotion with both client and consumer including some quantifiable results: The action takes place continuously at national and international airports: somewhere metal bars are being smuggled through baggage scanners daily. In the end Supreme Security is able to fill open positions without a problem: With a budget under 5000 Swiss francs Supreme Security was able to recruit eight highly qualified employees in two months. Explain why the method of promotion was most relevant to the product or service: The action is precisely tailored to the target audience: every person who looks into monitors at airport baggage scanners is a potential Supreme Security employee. The action enables these people to be approached directly at their place of work. The costs for the action are minimal: in the end only the hand luggage for the employees needs to be prepared. Other than that, only the cost-free medium of the baggage scanner itself is used. The job offer ensures continual attention: security check personnel regularly call their colleagues over to show them the amusing find on the monitor. Word-of-mouth enables Supreme Security to reach even more of the target audience.