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不要成为一个流血的人
案例简介：无论加利福尼亚州的猛犸湖多么努力地教育他们的游客在野外目的地可持续旅行的基本规则，很多游客似乎没有得到这个信息-没有适当地扑灭篝火，在小径上留下狗屎，让露营地一团糟 (这不仅没有吸引力，而且吸引了熊) 等。由于问题变得如此严峻，猛mm象 (Mammoth) 求助于其代理机构，发起了一场毫不客气的新竞选活动。核心是原创的 “不要成为一个泡泡” 的歌声，曲调旨在创造一个自然的钩子，让人们在参观猛ma湖后哼唱很久。美国梅林为猛犸湖制作的综合广告，类别为: 酒店、旅游。
不要成为一个流血的人
案例简介：No matter how hard Mammoth Lakes in California tried to educate their visitors to the site on the basic rules of sustainable travel in a wild destination, a good number of tourists seemed to not be getting the message – not properly extinguishing campfires, leaving dog poop on trails and leaving campsites a mess (which is not just unattractive, but attracts bears) etc. Because the problem became so dire, Mammoth turned to its agency to create a BLUNT new campaign that doesn’t beat around the bush. The centerpiece is an original “Don’t Be A Bleephole” sing-along, tune designed to create a natural hook that will have people humming long after they visit Mammoth Lakes. Integrated advertisement created by Mering, United States for Mammoth Lakes, within the category: Hospitality, Tourism.
Don't Be a Bleephole
案例简介：无论加利福尼亚州的猛犸湖多么努力地教育他们的游客在野外目的地可持续旅行的基本规则，很多游客似乎没有得到这个信息-没有适当地扑灭篝火，在小径上留下狗屎，让露营地一团糟 (这不仅没有吸引力，而且吸引了熊) 等。由于问题变得如此严峻，猛mm象 (Mammoth) 求助于其代理机构，发起了一场毫不客气的新竞选活动。核心是原创的 “不要成为一个泡泡” 的歌声，曲调旨在创造一个自然的钩子，让人们在参观猛ma湖后哼唱很久。美国梅林为猛犸湖制作的综合广告，类别为: 酒店、旅游。
Don't Be a Bleephole
案例简介：No matter how hard Mammoth Lakes in California tried to educate their visitors to the site on the basic rules of sustainable travel in a wild destination, a good number of tourists seemed to not be getting the message – not properly extinguishing campfires, leaving dog poop on trails and leaving campsites a mess (which is not just unattractive, but attracts bears) etc. Because the problem became so dire, Mammoth turned to its agency to create a BLUNT new campaign that doesn’t beat around the bush. The centerpiece is an original “Don’t Be A Bleephole” sing-along, tune designed to create a natural hook that will have people humming long after they visit Mammoth Lakes. Integrated advertisement created by Mering, United States for Mammoth Lakes, within the category: Hospitality, Tourism.
不要成为一个流血的人
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Don't Be a Bleephole
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