This year, the Toronto Silent Film Festival will focus on playing newly restored movies - in fact, some of them will be shown for the first time in nearly a century. To garner some buzz for both the upcoming festival and this year's theme, Toronto agency Red Lion Canada has created an Instagramcampaign that leverages the app’s recently added “save” feature.Since restoring a lost film is a bit akin to solving a jigsaw puzzle, the agency decided to create an Instagram game that asks users to piece together different images from old movie posters. Utilizing Instagram’s “save” button, players who go to @TSFF2017_puzzle on the app can start solving the puzzle by saving photos in the order that they think is correct. With only 21 photos to arrange, it might sound like a simple feat, but Red Lion Canada says that there are literally millions of possibilities and only one solution.The first seven people to send a screenshot of their completed (and correct) puzzle “may be in for a surprise,” according to Red Lion Canada. This isn’t the first time that the Toronto Silent Film Festival has used Instagram to promote the event. Last year, Red Lion Canada created a complex “Escape Room” Instagram game for the festival. In 2015, the agency made a “choose your own adventure” experience for the app.CreditsChief Creative Officer: Matt LitzingerAssociate Creative Director: Pepe BratanovSenior Copywriter: Kyle CarpenterCopywriter: Andrew ParsonsDesigner: Christopher McCluskeyClient Service Director: Kaitlin DohertyAccount Supervisor: Amanda McMillanAccount Coordinator: Rebecca DamianiProducer: Meghan CassidyProducer: Alisa Pellizzari