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PHE-改变 4 生活-糖智能
案例简介：以前，儿童没有简单的方法来确定他们饮食中的糖含量。他们隐约意识到太多的糖是 “有害的”。 但他们需要亲眼看看。以一种他们容易认同的方式。这就是为什么我们使用 “糖立方” 作为糖的测量单位。 该应用程序允许孩子们参与进来，享受 “猎糖” 的过程。该应用程序向那些不知道加工食品中含糖量的家庭以及那些不愿意告诉孩子他们根本不允许含糖食品的家庭开放了食品教育。
PHE-改变 4 生活-糖智能
案例简介：Children, previously, had no easy way to identify the amount of sugar in their diet. They were vaguely aware that too much sugar is ‘bad’. But they needed to see it for themselves. In a way that they can readily identify with. That’s why we used the ‘sugar cube’ as a unit of sugar measurement. The app allowed children to become involved and enjoy the process of ‘hunting down sugar’.The app opened up food education to families who were ignorant about about the amount of sugar in processed foods and those who were reluctant to tell their children they simply weren’t allowed sugary foods.
PHE - Change 4 Life - Sugar Smart
案例简介：以前，儿童没有简单的方法来确定他们饮食中的糖含量。他们隐约意识到太多的糖是 “有害的”。 但他们需要亲眼看看。以一种他们容易认同的方式。这就是为什么我们使用 “糖立方” 作为糖的测量单位。 该应用程序允许孩子们参与进来，享受 “猎糖” 的过程。该应用程序向那些不知道加工食品中含糖量的家庭以及那些不愿意告诉孩子他们根本不允许含糖食品的家庭开放了食品教育。
PHE - Change 4 Life - Sugar Smart
案例简介：Children, previously, had no easy way to identify the amount of sugar in their diet. They were vaguely aware that too much sugar is ‘bad’. But they needed to see it for themselves. In a way that they can readily identify with. That’s why we used the ‘sugar cube’ as a unit of sugar measurement. The app allowed children to become involved and enjoy the process of ‘hunting down sugar’.The app opened up food education to families who were ignorant about about the amount of sugar in processed foods and those who were reluctant to tell their children they simply weren’t allowed sugary foods.
PHE-改变 4 生活-糖智能
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PHE - Change 4 Life - Sugar Smart
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基本信息
- 广告战役： #Sheila Mitchell-DM-ff68#
- 广告品牌： Sheila Mitchell
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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