营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Sodimac Homecenter Chain: Kai tree点亮了哥伦比亚人的日子

    案例简介:

    Sodimac Homecenter Chain: Kai tree点亮了哥伦比亚人的日子

    案例简介:

    Sodimac Homecenter Chain: Kai tree light up the days of Colombians

    案例简介:

    Sodimac Homecenter Chain: Kai tree light up the days of Colombians

    案例简介:

    Sodimac Homecenter Chain: Kai tree点亮了哥伦比亚人的日子

    暂无简介

    Sodimac Homecenter Chain: Kai tree light up the days of Colombians

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    In Colombia 7th of December is known as “Candles Day”, a day when people light up their Christmas trees. However, in 2015, the country experienced its worst drought in years, which made Sodimac, Sodimac Homecenter, Colombia's leading home supplies chain, decide to save up energy by not having Christmas lights in their frontstores. Instead - in partnership with Iluminando Project and the ANSPE- National Agency to Overcome Extreme Poverty) - they embraced a small project in size, but huge in its impact in lightning up the everyday life of Guajira, a community in the north of Colombia. In Guajira 20% of the inhabitants never had access to electric energy. To help minimize this hurdle and, at the same time, celebrate the Christmas spirit, McCann Worldgroup Colombia came up with the Kai Tree Project. A Christimas tree named Kai Tree, created and designed in partnership between the agency and the villagers, resembling a cactus and lighted up with sustainable solar powered lamps. Kai is the Guajiran word for Sun, and after the Christmas celebrations the tree was dissembled and its lights given to 400 families, that since then can enjoy the Kay energy during nighttime.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入