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你的朋友
案例简介：前列腺癌是男性中最常见的癌症，除了皮肤癌，50 岁后被诊断的机会迅速增加。事实上，前列腺癌在 10 个 65 岁以上的男性中有 6 个被发现，80 岁的男性大多数前列腺有某种形式的癌症。最终所有男性都会得前列腺癌。当早期发现时，超过 90% 的前列腺癌病例是可以治愈的，95% 的病例是可以治疗的。因此，加拿大前列腺癌协会鼓励所有 40 岁以上的男性定期接受检测。尽管如此，前列腺癌仍然是一个看不见的话题。传统的直肠筛查既不舒服又尴尬。一想到这一点，大多数男人都会局促不安，想避免去参加他们的年度体检。如果他们真的去了，他们拒绝谈论它，假装它从来没有发生过，因为相关的耻辱。知道以前专注于内疚或最坏情况的运动并没有成功地驱使更多的男人接受测试,我们开始让积极的筛查成为男性健康的主要和标准部分，从而引起共鸣并推动行动。
你的朋友
案例简介：Prostate cancer is the most common cancer among men, aside from skin cancer, and the chance of being diagnosed rises rapidly after the age of 50. In fact, prostate cancer is found in 6 out of 10 men older than 65 and by 80, most men have some form of cancer in their prostate. Eventually all men will get prostate cancer.When detected early, over 90% of prostate cancer cases are curable and 95% of cases are treatable. As a result, Prostate Cancer Canada encourages all men over the age of 40 to get tested regularly.Despite this, prostate cancer as a topic remains invisible. The traditional rectal screening is uncomfortable and awkward. Just the thought of it makes most men squirm and want to avoid going for their annual checkup. If they do go, they refuse to talk about it and pretend it never happened because of the associated stigma.Knowing that previous campaigns that focused on guilt or worst-case scenarios were not successful in driving more men to get tested, we set out to make proactive screening a staple and standard part of men’s health in a way that would resonate and drive action.
Your Friend
案例简介：前列腺癌是男性中最常见的癌症，除了皮肤癌，50 岁后被诊断的机会迅速增加。事实上，前列腺癌在 10 个 65 岁以上的男性中有 6 个被发现，80 岁的男性大多数前列腺有某种形式的癌症。最终所有男性都会得前列腺癌。当早期发现时，超过 90% 的前列腺癌病例是可以治愈的，95% 的病例是可以治疗的。因此，加拿大前列腺癌协会鼓励所有 40 岁以上的男性定期接受检测。尽管如此，前列腺癌仍然是一个看不见的话题。传统的直肠筛查既不舒服又尴尬。一想到这一点，大多数男人都会局促不安，想避免去参加他们的年度体检。如果他们真的去了，他们拒绝谈论它，假装它从来没有发生过，因为相关的耻辱。知道以前专注于内疚或最坏情况的运动并没有成功地驱使更多的男人接受测试,我们开始让积极的筛查成为男性健康的主要和标准部分，从而引起共鸣并推动行动。
Your Friend
案例简介：Prostate cancer is the most common cancer among men, aside from skin cancer, and the chance of being diagnosed rises rapidly after the age of 50. In fact, prostate cancer is found in 6 out of 10 men older than 65 and by 80, most men have some form of cancer in their prostate. Eventually all men will get prostate cancer.When detected early, over 90% of prostate cancer cases are curable and 95% of cases are treatable. As a result, Prostate Cancer Canada encourages all men over the age of 40 to get tested regularly.Despite this, prostate cancer as a topic remains invisible. The traditional rectal screening is uncomfortable and awkward. Just the thought of it makes most men squirm and want to avoid going for their annual checkup. If they do go, they refuse to talk about it and pretend it never happened because of the associated stigma.Knowing that previous campaigns that focused on guilt or worst-case scenarios were not successful in driving more men to get tested, we set out to make proactive screening a staple and standard part of men’s health in a way that would resonate and drive action.
你的朋友
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Your Friend
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基本信息
- 广告战役： #The Alternatives#
- 广告品牌： Prostate Cancer Canada
- 发布日期： 2017-11-01
- 行业领域： 生活服务
- 媒体类别： 音频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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