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车道
案例简介：创意参与小组开展了备受瞩目的饥饿意识运动 费城体育英雄莱恩·约翰逊和亚伦·诺拉 费城，第六，2019年9月: 费城人投手亚伦·诺拉 (Aaron Nola) 和职业足球运动员莱恩·约翰逊 (Lane Johnson)，在费城地区最大的饥饿救济组织 (Philadelphia relief organization) 的两部电影中宣传饥饿意识，以纪念整个9月的饥饿行动月。 由综合传播集团 (integrated communications group) 和总部位于费城的创意参与集团 (TCEG) 创作，这两部电影中的第一部以莱恩·约翰逊 (Lane Johnson) 为特色，并将使费城成为伟大城市的一些方面与费城的原因联系起来，后者每周收集和分发食物给九个县的90,000人，如此伟大的组织。 当约翰逊走上街头时，他谈到了这座城市的强度，决心和辛勤工作。将费城定位为知道如何克服逆境的地方，然后他继续解释说，该地区的750,000人都有遭受饥饿和长期营养不良的危险。 他将这座城市描述为一个 “照顾我们自己” 的地方，然后进入费城总部，前往志愿者室，在外面他挑战: “我捐款。是吗？” 在第二部电影中，诺拉 (Nola) 同样将费城的资格确立为一个不仅知道困难而且知道如何克服困难的地方。这部电影设置在philability仓库内，继续唤起Nola与志愿者一起工作的社区精神，并敦促观众也加入他的行列，表达他们的支持。 Philaupity是特拉华河谷最大的饥饿救济组织。在服务的人群中，30% 是儿童，16% 是老年人。寻求粮食援助的其他人包括残疾人，单亲父母，退伍军人，学生和工人阶级家庭。 渴望提高人们对费城地区饥饿危机的认识，并产生更多的朋友，资金和食物捐赠，septa和Creative Engagement Group共同发起了一场运动，以配合饥饿行动月-整个美国的人们与Feeding America和全国范围的食品银行网络一起抗击饥饿的月份。 公共服务公告将在各个本地广播分支机构中播放。该活动还将在SEPTA公交车和火车上以及整个城市的SEPTA车站中进行。 创意参与小组的客户主管康斯坦斯·科斯塔斯 (Constance Costas) 表示: “对于创意参与小组来说，这为我们的机构与费城最知名的组织之一建立联系提供了绝佳的机会，该组织帮助该地区的人们，尤其是儿童，战胜饥饿”。 菲尔富特战略合作伙伴关系总监金·西尔斯 (Kim Sears) 表示: “创意参与小组制作的作品对菲尔富特来说是无价的。电视，印刷品，广告牌和社交媒体的综合运动不仅将提高人们的认识，而且将与直接的金钱捐赠联系在一起。费城热爱运动队。亚伦·诺拉 (Aaron Nola) 和莱恩·约翰逊 (Lane Johnson) 是这座城市容易识别的运动员，我们将从他们的明星力量中受益。”
车道
案例简介：The Creative Engagement Group creates high profile hunger awareness campaign with Philadelphia Sporting Heroes Lane Johnson and Aaron Nola Philadelphia, 6th, September 2019: Phillies pitcher Aaron Nola and professional football player, Lane Johnson, front two films promoting hunger awareness for Philabundance – the Philadelphia area’s largest hunger relief organization, to mark Hunger Action Month which runs throughout September. Created by the integrated communications group, and Philadelphia-based, The Creative Engagement Group (TCEG), the first of the two films features Lane Johnson and links some of the aspects which make Philadelphia a great city with what makes Philabundance, which collects and distributes food to 90,000 people in nine counties weekly, such a great organization. As Johnson paces the street, he talks of the city’s intensity, determination and hard work. Positioning Philadelphia as a place that knows how to overcome adversity, he then goes on to explain that 750,000 people across the area are at risk of hunger and chronic malnutrition. Describing the city as a place that “takes care of our own”, he then enters the Philabundance HQ and heads to the volunteer room, outside which he challenges: “I donate. Do you?” In the second film, Nola similarly sets up the city of Philadelphia’s credentials as a place that not only knows hardship but how to overcome it. Set inside the Philabundance warehouse, this film goes on to invoke the same community spirit as Nola works alongside volunteers and urges the audience to join him in showing their support, too. Philabundance is the Delaware Valley’s largest hunger relief organization. Of the people it serves, 30% percent are children and 16% percent are seniors. Others who seek food assistance include people with disabilities, single parents, veterans, students and working-class families. Eager to raise awareness of the hunger crisis in Philadelphia area and generate more friends, funds and food donations, Philabundance, Septa and The Creative Engagement Group came together to create a campaign to coincide with Hunger Action Month - the month when people all over America stand together with Feeding America and the nationwide network of food banks to fight hunger. The public service announcements will run across various local broadcast affiliates. The campaign will also run on SEPTA buses and trains and in SEPTA stations across the city. Constance Costas, Account Lead at The Creative Engagement Group, said: “For The Creative Engagement Group, this represented a fantastic opportunity for our agency to be affiliated with one of the most well-known organizations in Philadelphia, which helps people, especially children, across the region battle hunger”. Kim Sears, Director of Strategic Partnerships at Philabundance said “The work produced by The Creative Engagement Group is invaluable to Philabundance. The integrated campaign of television, print, billboards and social media will not only raise awareness but will be tied to direct monetary donations. Philadelphia loves its sports teams. Aaron Nola and Lane Johnson are easily recognizable athletes in the city, and we will benefit from their star power.”
Lane
案例简介：创意参与小组开展了备受瞩目的饥饿意识运动 费城体育英雄莱恩·约翰逊和亚伦·诺拉 费城，第六，2019年9月: 费城人投手亚伦·诺拉 (Aaron Nola) 和职业足球运动员莱恩·约翰逊 (Lane Johnson)，在费城地区最大的饥饿救济组织 (Philadelphia relief organization) 的两部电影中宣传饥饿意识，以纪念整个9月的饥饿行动月。 由综合传播集团 (integrated communications group) 和总部位于费城的创意参与集团 (TCEG) 创作，这两部电影中的第一部以莱恩·约翰逊 (Lane Johnson) 为特色，并将使费城成为伟大城市的一些方面与费城的原因联系起来，后者每周收集和分发食物给九个县的90,000人，如此伟大的组织。 当约翰逊走上街头时，他谈到了这座城市的强度，决心和辛勤工作。将费城定位为知道如何克服逆境的地方，然后他继续解释说，该地区的750,000人都有遭受饥饿和长期营养不良的危险。 他将这座城市描述为一个 “照顾我们自己” 的地方，然后进入费城总部，前往志愿者室，在外面他挑战: “我捐款。是吗？” 在第二部电影中，诺拉 (Nola) 同样将费城的资格确立为一个不仅知道困难而且知道如何克服困难的地方。这部电影设置在philability仓库内，继续唤起Nola与志愿者一起工作的社区精神，并敦促观众也加入他的行列，表达他们的支持。 Philaupity是特拉华河谷最大的饥饿救济组织。在服务的人群中，30% 是儿童，16% 是老年人。寻求粮食援助的其他人包括残疾人，单亲父母，退伍军人，学生和工人阶级家庭。 渴望提高人们对费城地区饥饿危机的认识，并产生更多的朋友，资金和食物捐赠，septa和Creative Engagement Group共同发起了一场运动，以配合饥饿行动月-整个美国的人们与Feeding America和全国范围的食品银行网络一起抗击饥饿的月份。 公共服务公告将在各个本地广播分支机构中播放。该活动还将在SEPTA公交车和火车上以及整个城市的SEPTA车站中进行。 创意参与小组的客户主管康斯坦斯·科斯塔斯 (Constance Costas) 表示: “对于创意参与小组来说，这为我们的机构与费城最知名的组织之一建立联系提供了绝佳的机会，该组织帮助该地区的人们，尤其是儿童，战胜饥饿”。 菲尔富特战略合作伙伴关系总监金·西尔斯 (Kim Sears) 表示: “创意参与小组制作的作品对菲尔富特来说是无价的。电视，印刷品，广告牌和社交媒体的综合运动不仅将提高人们的认识，而且将与直接的金钱捐赠联系在一起。费城热爱运动队。亚伦·诺拉 (Aaron Nola) 和莱恩·约翰逊 (Lane Johnson) 是这座城市容易识别的运动员，我们将从他们的明星力量中受益。”
Lane
案例简介：The Creative Engagement Group creates high profile hunger awareness campaign with Philadelphia Sporting Heroes Lane Johnson and Aaron Nola Philadelphia, 6th, September 2019: Phillies pitcher Aaron Nola and professional football player, Lane Johnson, front two films promoting hunger awareness for Philabundance – the Philadelphia area’s largest hunger relief organization, to mark Hunger Action Month which runs throughout September. Created by the integrated communications group, and Philadelphia-based, The Creative Engagement Group (TCEG), the first of the two films features Lane Johnson and links some of the aspects which make Philadelphia a great city with what makes Philabundance, which collects and distributes food to 90,000 people in nine counties weekly, such a great organization. As Johnson paces the street, he talks of the city’s intensity, determination and hard work. Positioning Philadelphia as a place that knows how to overcome adversity, he then goes on to explain that 750,000 people across the area are at risk of hunger and chronic malnutrition. Describing the city as a place that “takes care of our own”, he then enters the Philabundance HQ and heads to the volunteer room, outside which he challenges: “I donate. Do you?” In the second film, Nola similarly sets up the city of Philadelphia’s credentials as a place that not only knows hardship but how to overcome it. Set inside the Philabundance warehouse, this film goes on to invoke the same community spirit as Nola works alongside volunteers and urges the audience to join him in showing their support, too. Philabundance is the Delaware Valley’s largest hunger relief organization. Of the people it serves, 30% percent are children and 16% percent are seniors. Others who seek food assistance include people with disabilities, single parents, veterans, students and working-class families. Eager to raise awareness of the hunger crisis in Philadelphia area and generate more friends, funds and food donations, Philabundance, Septa and The Creative Engagement Group came together to create a campaign to coincide with Hunger Action Month - the month when people all over America stand together with Feeding America and the nationwide network of food banks to fight hunger. The public service announcements will run across various local broadcast affiliates. The campaign will also run on SEPTA buses and trains and in SEPTA stations across the city. Constance Costas, Account Lead at The Creative Engagement Group, said: “For The Creative Engagement Group, this represented a fantastic opportunity for our agency to be affiliated with one of the most well-known organizations in Philadelphia, which helps people, especially children, across the region battle hunger”. Kim Sears, Director of Strategic Partnerships at Philabundance said “The work produced by The Creative Engagement Group is invaluable to Philabundance. The integrated campaign of television, print, billboards and social media will not only raise awareness but will be tied to direct monetary donations. Philadelphia loves its sports teams. Aaron Nola and Lane Johnson are easily recognizable athletes in the city, and we will benefit from their star power.”
车道
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Lane
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基本信息
- 广告战役： #Philabundance-影视-25a3#
- 广告品牌： Philabundance
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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