本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
评论家
案例简介:学分
评论家
案例简介:Credits
Critics
案例简介:学分
Critics
案例简介:Credits
评论家
暂无简介
Critics
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Canada’s iconic diner, Denny’s, has suffered from years of menu expansion making it hard for dinners to decide what to choose. Rather than simply culling their menu, Denny’s put its dishes to the test to consult with diners on which dishes should pass the test by inviting guests to tell them what they really think. The menu at Denny’s is so expansive that it’s almost like a book filled with pages of delicious food. To make their menu more digestible and shorter to read, Denny’s wanted to remove the lesser-known items and add some new dishes to their already iconic menu. Rather than a simple update, Denny’s wanted to make some noise about the changes and put the future of its menu directly in the hands of the people who make Denny’s so great—their guests. Introducing Denny’s Test Kitchen: An exciting invitation for the most discerning palates to try out new dishes and influence which ones become permanent features on the new menu. Our campaign tapped into the universal insight “Everyone’s a critic.” From kids to adults, parents, and grandparents, everyone has their own opinion on what tastes good and what food makes you come back for more. Denny’s is famous for offering something for everyone, so we decided to put that to the test with a campaign that proves it with both new and legendary dishes. The awareness campaign puts Denny’s guests on the judge’s panel and in a position of power. Featuring the faces of its many fans approving or disapproving of different dishes in a lighthearted and spirited tone that grabs attention and invites participation. Interior and exterior signage, branding and social round out the campaign and invite guests to put the Test Kitchen menu to the test.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善